https://chrisleow.com Chris Leow Thu, 16 Oct 2025 08:50:56 +0000 https://chrisleow.com en https://chrisleow.com/THE-DRAMA-OF-LIFE Sun, 30 Mar 2025 01:39:18 +0000 Chris Leow https://chrisleow.com/THE-DRAMA-OF-LIFE The Drama of Life So Drama! Entertainment2025 So Drama! Entertainment (SDE) presents The Drama of Life: an evocative introduction to one of Singapore's leading media and entertainment companies – through its award-winning works, multidisciplinary capabilities, and dedication to storytelling. A showcase of SDE's commitment to creativity, its array of past projects serve as a novel backdrop and counterpoint to abstract dance choreography – concluding with a virtual preview of SDE's new home in central Singapore, slated to be operational in 2027. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dee8f5bc563aa478e8ea03130bcda89aad417c647ba5240e468a80f1942c523d/SDELogo.jpg" data-mid="234855921" border="0" src="https://freight.cargo.site/w/1000/i/dee8f5bc563aa478e8ea03130bcda89aad417c647ba5240e468a80f1942c523d/SDELogo.jpg" /> The brand film also debuts SDE's new logo – evolving the mother brand to the organization’s exciting bouquet of brands spanning Kakee, POWER 98, 88.3JIA, Music &amp; Drama Company, and PIONEER. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6b6ba5009a785a6e080c0f8049d94fb806d1be275d229b76538f3db038a030c4/TheDramaOfLife01.gif" data-mid="229137848" border="0" src="https://freight.cargo.site/w/1000/i/6b6ba5009a785a6e080c0f8049d94fb806d1be275d229b76538f3db038a030c4/TheDramaOfLife01.gif" /> Further amplifying the new brand direction is SDE's revamped website, designed to introduce clients and partners to its dynamic range of media platforms, entertainment products, and creative talents. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b6ebbc88a2ef3be82a0a4523fec72b1460553e06c70cd1779207464e5804a16f/SDEWebsite.jpg" data-mid="238891388" border="0" src="https://freight.cargo.site/w/1000/i/b6ebbc88a2ef3be82a0a4523fec72b1460553e06c70cd1779207464e5804a16f/SDEWebsite.jpg" /> 2026 – MUSE Creative Awards - Gold Winner for Video: Branding 2025 – MUSE Creative Awards - Gold Winner for Video: Corporate 2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos 2025 – WebAwards - Winner of Best Entertainment Website <img width="1433" height="807" width_o="1433" height_o="807" data-src="https://freight.cargo.site/t/original/i/c15902ad8e55cc7deb1c79b0dad0eb15f920884e2303af8be946eb79d17885bf/TheDramaOfLife02.jpg" data-mid="229137849" border="0" src="https://freight.cargo.site/w/1000/i/c15902ad8e55cc7deb1c79b0dad0eb15f920884e2303af8be946eb79d17885bf/TheDramaOfLife02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df8afae9494d02261b7699fa4fde03d92122fee4f8ad6c8dd10c99cf3d76879e/TheDramaOfLife03.png" data-mid="229137850" border="0" src="https://freight.cargo.site/w/1000/i/df8afae9494d02261b7699fa4fde03d92122fee4f8ad6c8dd10c99cf3d76879e/TheDramaOfLife03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/072243d8e06bca6e696d00cba2f89ca62b8956d1f93457cc9afdb9d4264c259f/TheDramaOfLife04.png" data-mid="229137851" border="0" src="https://freight.cargo.site/w/1000/i/072243d8e06bca6e696d00cba2f89ca62b8956d1f93457cc9afdb9d4264c259f/TheDramaOfLife04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82955d0232e2486bbcc9cef5abd53a018458a7f29106ecd8b09977e9f48c791f/TheDramaOfLife05.png" data-mid="229137852" border="0" src="https://freight.cargo.site/w/1000/i/82955d0232e2486bbcc9cef5abd53a018458a7f29106ecd8b09977e9f48c791f/TheDramaOfLife05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f575e0c82377e09ecfa4efc5c729e60e22977da14d40a07bd3bd9ff49f45ce1a/TheDramaOfLife06.png" data-mid="229137853" border="0" src="https://freight.cargo.site/w/1000/i/f575e0c82377e09ecfa4efc5c729e60e22977da14d40a07bd3bd9ff49f45ce1a/TheDramaOfLife06.png" /> <img width="1134" height="638" width_o="1134" height_o="638" data-src="https://freight.cargo.site/t/original/i/f68ff4bc891d0e784c72872f506498182d281761c63acd085b7d06e7d8da8ac7/TheDramaOfLife17.jpg" data-mid="237677249" border="0" src="https://freight.cargo.site/w/1000/i/f68ff4bc891d0e784c72872f506498182d281761c63acd085b7d06e7d8da8ac7/TheDramaOfLife17.jpg" /> Watch the behind-the-scenes teaser video: Read the press coverage here, here and here. See More: Brand Marketing, Singapore, So Drama! Entertainment ︎ BACK https://chrisleow.com/KAKEE-BRAND-DESIGN Fri, 18 Jul 2025 09:10:23 +0000 Chris Leow https://chrisleow.com/KAKEE-BRAND-DESIGN Kakee Brand &amp; DesignSo Drama! Entertainment2025 Brought to you by So Drama! Entertainment, Kakee is a proudly made-in-Singapore entertainment app with a difference: our fans are rewarded for enjoying our content. The more you listen, watch and play, the more you stand to win! • Listen to your favourite DJs and 24/7 music streams from POWER 98 and 88.3JIA • Watch original video series spanning local culture, current affairs and hot topics • Play thrilling mobile games that keep your fingers moving and your brain juicing All of which allows you to earn Koins and redeem for: • Lobangs (Singlish for “good deals”) i.e. win exciting prizes – plus events and contests to share with friends A homophone of the word “kaki” – meaning “close friend” in Singlish, with “kaki lang” meaning “one of us” in Hokkien – Kakee embodies the perfect companion in an entertainment and rewards app. Friendly, welcoming and joyful, we wish to share happiness with our fans as “Your Rewards &amp; Entertainment Buddy”. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8f9e65a12afc22b3d8142853140ea0d1ad0e222791b79285ecee9a0def364392/Kakee-Brand---Design-01.JPG" data-mid="235990860" border="0" src="https://freight.cargo.site/w/1000/i/8f9e65a12afc22b3d8142853140ea0d1ad0e222791b79285ecee9a0def364392/Kakee-Brand---Design-01.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/279d077c9c71efae677665123efb45d5e4c6259e67cb11261ff759815490262b/Kakee-Brand---Design-02.JPG" data-mid="235990861" border="0" src="https://freight.cargo.site/w/1000/i/279d077c9c71efae677665123efb45d5e4c6259e67cb11261ff759815490262b/Kakee-Brand---Design-02.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e463a176672dcd676f0067d462bdf1c7ae011346bdf0f8c0faac2ec3a263f719/Kakee-Brand---Design-03.JPG" data-mid="235990862" border="0" src="https://freight.cargo.site/w/1000/i/e463a176672dcd676f0067d462bdf1c7ae011346bdf0f8c0faac2ec3a263f719/Kakee-Brand---Design-03.JPG" /> Celebrating the platform's four key lifestyle features are corresponding sets of iconography – that play well alone or in combination to create a dynamic and vibrant brand environment. In addition, foreground and background accents augment the lifestyle features – with colourful and quirky adornments that embody the fun which awaits with Kakee. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/15fef5653da2159317e07b198bfa9f945929fb0aadc8076bcd7dbc4a597f27db/Kakee-Brand---Design-04.JPG" data-mid="235990864" border="0" src="https://freight.cargo.site/w/1000/i/15fef5653da2159317e07b198bfa9f945929fb0aadc8076bcd7dbc4a597f27db/Kakee-Brand---Design-04.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/33bc06e35062ec7d6a94bf0b05ba9a77ca792a80769639b61281db54ad8a80be/Kakee-Brand---Design-05.JPG" data-mid="235990866" border="0" src="https://freight.cargo.site/w/1000/i/33bc06e35062ec7d6a94bf0b05ba9a77ca792a80769639b61281db54ad8a80be/Kakee-Brand---Design-05.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5ded17bc6278ccef7ad4f7dfc10c7ffed1c79892072b4d37b37ad1932f4249da/Kakee-Brand---Design-06.JPG" data-mid="235990869" border="0" src="https://freight.cargo.site/w/1000/i/5ded17bc6278ccef7ad4f7dfc10c7ffed1c79892072b4d37b37ad1932f4249da/Kakee-Brand---Design-06.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c0add3d64eb9b8270b425b90707a67feb6093d9be43cdf92a2c6af3ad509d51a/Kakee-Brand---Design-07.JPG" data-mid="235990871" border="0" src="https://freight.cargo.site/w/1000/i/c0add3d64eb9b8270b425b90707a67feb6093d9be43cdf92a2c6af3ad509d51a/Kakee-Brand---Design-07.JPG" /> Created as a physical manifestation of the brand is the Kakee mascot. Affable, humorous and generous, it has no other features apart from arms and legs... but that doesn’t stop it from moving to its own beat! It appears prominently in marketing assets to embody the Kakee brand and all its positive attributes. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a3b39d8bfb4a5900a2f0a3e91d098844f53f02af4152825d3cc23a80dad7c220/Kakee-Brand---Design-08.JPG" data-mid="235990873" border="0" src="https://freight.cargo.site/w/1000/i/a3b39d8bfb4a5900a2f0a3e91d098844f53f02af4152825d3cc23a80dad7c220/Kakee-Brand---Design-08.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dd473346b9f467455d1629c648f2a459f5b444b2bc6b2938b179fdb01017732f/Kakee-Brand---Design-09.JPG" data-mid="235990875" border="0" src="https://freight.cargo.site/w/1000/i/dd473346b9f467455d1629c648f2a459f5b444b2bc6b2938b179fdb01017732f/Kakee-Brand---Design-09.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6fa70048b9b41dfe91575870b07c2406a8083aad6b341b4e64a40a717f60238d/Kakee-Brand---Design-10.JPG" data-mid="235990878" border="0" src="https://freight.cargo.site/w/1000/i/6fa70048b9b41dfe91575870b07c2406a8083aad6b341b4e64a40a717f60238d/Kakee-Brand---Design-10.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/3aee383ceee3179dcf4f9e707222ead9f58fc71a64d5668624afd782bd3e4843/Kakee-Brand---Design-11.JPG" data-mid="235990880" border="0" src="https://freight.cargo.site/w/1000/i/3aee383ceee3179dcf4f9e707222ead9f58fc71a64d5668624afd782bd3e4843/Kakee-Brand---Design-11.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8cb87989ff3832e7c13a0be6353269fa62e4ca7271197b99286a393716366069/Kakee-Brand---Design-12.JPG" data-mid="235990882" border="0" src="https://freight.cargo.site/w/1000/i/8cb87989ff3832e7c13a0be6353269fa62e4ca7271197b99286a393716366069/Kakee-Brand---Design-12.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a32b7d6eb5d9198e4085be68ba339d673d19cc0883f7ea07479fedb6232d81dc/Kakee-Brand---Design-13.JPG" data-mid="235990883" border="0" src="https://freight.cargo.site/w/1000/i/a32b7d6eb5d9198e4085be68ba339d673d19cc0883f7ea07479fedb6232d81dc/Kakee-Brand---Design-13.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/58a241b33b37c7e7079e72ea1f923431d4f13df6a2d8251cbc27dd4f020a644d/Kakee-Brand---Design-14.JPG" data-mid="235990884" border="0" src="https://freight.cargo.site/w/1000/i/58a241b33b37c7e7079e72ea1f923431d4f13df6a2d8251cbc27dd4f020a644d/Kakee-Brand---Design-14.JPG" /> In addition, bespoke show packaging was created for each of the Kakee Originals: local short-form video series spanning See You There (domestic travel), Then &amp; Now (history vs. modernity), The Situation Report (current affairs), Mindful Minutes (mental wellness), Weekend Watch (recreation), Behind The Song (music),&nbsp;Fall In (military) and The Office Survival Guide (microdramedy). <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/24f9b319c12853bfafa8827c4a7d96a673159e461b46ca755f74e0c2436cd25e/Kakee-Brand---Design-15---See-You-There.JPG" data-mid="235990885" border="0" src="https://freight.cargo.site/w/1000/i/24f9b319c12853bfafa8827c4a7d96a673159e461b46ca755f74e0c2436cd25e/Kakee-Brand---Design-15---See-You-There.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bc15acf8860c0760ea518a19ca360bf247b18f11b9ef8927a6087a9278651c21/Kakee-Brand---Design-16---Then---Now.JPG" data-mid="235990886" border="0" src="https://freight.cargo.site/w/1000/i/bc15acf8860c0760ea518a19ca360bf247b18f11b9ef8927a6087a9278651c21/Kakee-Brand---Design-16---Then---Now.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ffb5a15c9a5488e8b4c0f08021b9fb41a2b09833723c74c62bfb69e4aca60de1/Kakee-Brand---Design-17---The-Situation-Report.JPG" data-mid="235990887" border="0" src="https://freight.cargo.site/w/1000/i/ffb5a15c9a5488e8b4c0f08021b9fb41a2b09833723c74c62bfb69e4aca60de1/Kakee-Brand---Design-17---The-Situation-Report.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1e0dcc4478782f000d75920e0a77c3ded551b584329f6042934c1f4e8881b623/Kakee-Brand---Design-18---Mindful-Minutes.JPG" data-mid="235990888" border="0" src="https://freight.cargo.site/w/1000/i/1e0dcc4478782f000d75920e0a77c3ded551b584329f6042934c1f4e8881b623/Kakee-Brand---Design-18---Mindful-Minutes.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a4140be07c5b0d2eb01dcc137fc384f419ac6ee15befd3f863c5125375ea3442/Kakee-Brand---Design-19---Weekend-Watch.JPG" data-mid="235990889" border="0" src="https://freight.cargo.site/w/1000/i/a4140be07c5b0d2eb01dcc137fc384f419ac6ee15befd3f863c5125375ea3442/Kakee-Brand---Design-19---Weekend-Watch.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/884ae6896ae2a9b84a068cb5f3947c752c5477b14e9b5870867263dd90148bf9/Kakee-Brand---Design-20---Behind-The-Song.JPG" data-mid="235990890" border="0" src="https://freight.cargo.site/w/1000/i/884ae6896ae2a9b84a068cb5f3947c752c5477b14e9b5870867263dd90148bf9/Kakee-Brand---Design-20---Behind-The-Song.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f9850a1a9ad63a09da18d6bef4128956615ef0754611d983a1cea97d28b2edbf/Kakee-Brand---Design-21---Fall-In.JPG" data-mid="235990891" border="0" src="https://freight.cargo.site/w/1000/i/f9850a1a9ad63a09da18d6bef4128956615ef0754611d983a1cea97d28b2edbf/Kakee-Brand---Design-21---Fall-In.JPG" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/4536dae6bbd5c834f0c9ea3c524512924183d6ba62e579a4646ab70bb003fbbb/Kakee-Brand---Design-22---The-Office-Survival-Guide.jpg" data-mid="236012711" border="0" src="https://freight.cargo.site/w/1000/i/4536dae6bbd5c834f0c9ea3c524512924183d6ba62e579a4646ab70bb003fbbb/Kakee-Brand---Design-22---The-Office-Survival-Guide.jpg" /> Download Kakee here to enjoy today! Special thanks to Carbon, Elen Winata, FLY Entertainment, Mascot Enterprise Singapore and Suite Sound. 2026 – MUSE Creative Awards - Gold Winner for Mobile App: Entertainment 2025 – GEMA Awards TV/Streaming Asia - Gold Winner for Best Brand Image Campaign 2025 – GEMA Awards TV/Streaming Asia - Silver Winner for Best Branding Design 2025 – GEMA Awards TV/Streaming Asia - Silver Winner for Best Original Logo Design 2025 – MUSE Creative Awards - Gold Winner for Mobile App: Entertainment 2025 – MUSE Creative Awards - Gold Winner for Marketing &amp; Promotional: Character Design 2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos Read the press coverage here and here. See More: Streaming, Brand Marketing, Launches, Singapore, So Drama! Entertainment, Kakee ︎ BACK https://chrisleow.com/MEET-KAKEE Sat, 21 Jun 2025 06:24:46 +0000 Chris Leow https://chrisleow.com/MEET-KAKEE Meet KakeeSo Drama! Entertainment2025 Brought to you by So Drama! Entertainment, Kakee is a proudly made-in-Singapore entertainment app with a difference: our fans are rewarded for enjoying our content. The more you listen, watch and play, the more you stand to win! • Listen to your favourite DJs and 24/7 music streams from POWER 98 and 88.3JIA • Watch original video series spanning local culture, current affairs and hot topics • Play thrilling mobile games that keep your fingers moving and your brain juicing All of which allows you to earn Koins and redeem for:• Lobangs (Singlish for “good deals”) i.e. win exciting prizes – plus events and contests to share with friends The Kakee mascot – a physical manifestation of the Kakee logo – stars in a series of irreverent and relatably-local Launch Spots introducing the app's four lifestyle features: Listen, Watch, Play and Lobangs, as well as the diverse range of multilingual music streams and Kakee Originals video series on platform. In addition, the Kakee mascot is also heroed in the associated brand and features key art. <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/aaf3289d754636d469ee1ad4df40bcace16e6877b0f9849c613620f1497d7beb/Meet-Kakee-Key-Art-A.jpg" data-mid="237680307" border="0" src="https://freight.cargo.site/w/1000/i/aaf3289d754636d469ee1ad4df40bcace16e6877b0f9849c613620f1497d7beb/Meet-Kakee-Key-Art-A.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/5f92f2da9ad0cb98f062520b100bd75fea614e6fadf69c38afc8c0cdb26e9203/Meet-Kakee-Key-Art-B.jpg" data-mid="237680308" border="0" src="https://freight.cargo.site/w/1000/i/5f92f2da9ad0cb98f062520b100bd75fea614e6fadf69c38afc8c0cdb26e9203/Meet-Kakee-Key-Art-B.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/df92a643a1763499ded1cc36a6fc19c55144bfaab3e96288ffbf72be24fc43be/Meet-Kakee-Key-Art-C.jpg" data-mid="237680309" border="0" src="https://freight.cargo.site/w/1000/i/df92a643a1763499ded1cc36a6fc19c55144bfaab3e96288ffbf72be24fc43be/Meet-Kakee-Key-Art-C.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/64b9d9bd07fffc2ef90f2e15175e24bbaa2a3e46822176152befddc43e63da5d/Meet-Kakee-Key-Art-D.jpg" data-mid="237680310" border="0" src="https://freight.cargo.site/w/1000/i/64b9d9bd07fffc2ef90f2e15175e24bbaa2a3e46822176152befddc43e63da5d/Meet-Kakee-Key-Art-D.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/3c08f2bfaabe7ee605fb28911285f52a9ea5d597f4e99cfb2168d20d213f962e/Meet-Kakee-Key-Art-E.jpg" data-mid="237680311" border="0" src="https://freight.cargo.site/w/1000/i/3c08f2bfaabe7ee605fb28911285f52a9ea5d597f4e99cfb2168d20d213f962e/Meet-Kakee-Key-Art-E.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/1666745ef64b29fdf575181fa03f6c2e823dda0177b173d610737c51a8fd14f1/Meet-Kakee-Key-Art-F.jpg" data-mid="237680312" border="0" src="https://freight.cargo.site/w/1000/i/1666745ef64b29fdf575181fa03f6c2e823dda0177b173d610737c51a8fd14f1/Meet-Kakee-Key-Art-F.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/57496fd6f75b76c09c38f7cda867002c436140a2a64d0c88d00750a63431d9eb/Meet-Kakee-Key-Art-G.jpg" data-mid="237680313" border="0" src="https://freight.cargo.site/w/1000/i/57496fd6f75b76c09c38f7cda867002c436140a2a64d0c88d00750a63431d9eb/Meet-Kakee-Key-Art-G.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/e8f66e1bc965e4fef77d99a804c3c7824c58a4d8b2beb965d980dae2e3cb5ae1/Meet-Kakee-Key-Art-H.jpg" data-mid="237680314" border="0" src="https://freight.cargo.site/w/1000/i/e8f66e1bc965e4fef77d99a804c3c7824c58a4d8b2beb965d980dae2e3cb5ae1/Meet-Kakee-Key-Art-H.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/4e9a6c331f598f0fd45ff1e3ef24bc20f720617c4db3e80b24f0dd6141a0dd78/Meet-Kakee-Key-Art-I.jpg" data-mid="237680315" border="0" src="https://freight.cargo.site/w/1000/i/4e9a6c331f598f0fd45ff1e3ef24bc20f720617c4db3e80b24f0dd6141a0dd78/Meet-Kakee-Key-Art-I.jpg" /> Download Kakee here to enjoy today! Special thanks to Carbon, Elen Winata, FLY Entertainment, Mascot Enterprise Singapore and Suite Sound. 2025 – GEMA Awards TV/Streaming Asia - Gold Winner for Best Brand Image Campaign 2025 – MUSE Creative Awards - Gold Winner for Integrated Marketing Campaign 2025 – MUSE Creative Awards - Gold Winner for Video: Entertainment Read the press coverage here and here. See More: Streaming, Brand Marketing, Launches, Singapore, So Drama! Entertainment, Kakee ︎ BACK https://chrisleow.com/KAKEE-DAY-OUT Sun, 29 Jun 2025 02:46:45 +0000 Chris Leow https://chrisleow.com/KAKEE-DAY-OUT Kakee Day Out!So Drama! Entertainment2025 A celebration of So Drama! Entertainment's new rewards and entertainment app, Kakee Day Out! is an opportunity for fans to experience Kakee beyond their mobile screens – and discover more about the proudly made-in-Singapore platform where the more you listen, watch and play, the more you stand to win! Staged at Plaza Singapura – one of Singapore's top malls located along Orchard Road – the fan outreach event is imagined as a playful physical manifestation of Kakee, with bespoke experiential zones bringing to life its four lifestyle features. • Listen: Anchored by a pair of giant headphones, the Kakee Konvoy mobile stage features live sets from the POWER 98 and 88.3JIA DJs as well as musical performances and dance flash mobs by the Music &amp; Drama Company. • Watch: A bespoke mirrored room provides an immersive kaleidoscopic experience starring Kakee Originals – exclusive short-form video series premiering on Kakee, spanning travel, lifestyle and entertainment content. • Play: Beyond Melody Match – the app's addictively rhythmic mobile game – the Kakee Cyklone blower booth and the Kakee Klaw machine challenge fans on their speed and agility to earn Koins i.e. special Kakee currency. • Lobangs: After completing each zone's activities and receiving colourful hand stamps, the Lobangs Loot Truck is where fans can redeem Koins for prizes including tote bags, ice-cream and free hugs from the Kakee mascot. With 4 days of games, giveaways and good vibes, Kakee Day Out! took place from 26 to 29 June 2025, 11am to 10pm – with a special media and guest launch preview on 25 June 2025, attended by local celebrities, personalities and influencers. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0194f5274a57489cc1b2ca2153d1b4e165e8ad6b0a17d506c31b1601954e894/KakeeDayOut00.jpg" data-mid="237679191" border="0" src="https://freight.cargo.site/w/1000/i/c0194f5274a57489cc1b2ca2153d1b4e165e8ad6b0a17d506c31b1601954e894/KakeeDayOut00.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93e537c90ed58e06bb7569a416edbdc40abd6b4c2c4c2d5a4b6939ad41d4da90/KakeeDayOut01.jpg" data-mid="237679192" border="0" src="https://freight.cargo.site/w/1000/i/93e537c90ed58e06bb7569a416edbdc40abd6b4c2c4c2d5a4b6939ad41d4da90/KakeeDayOut01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21dc2a6880ea7d443cb38cab472e321ca5275f7b88242d00a613cc51225b9fba/KakeeDayOut02.jpg" data-mid="237679193" border="0" src="https://freight.cargo.site/w/1000/i/21dc2a6880ea7d443cb38cab472e321ca5275f7b88242d00a613cc51225b9fba/KakeeDayOut02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a89177f1be7f241decc5e81588d580b975c66cef29fafc8c39c9920e6ed95826/KakeeDayOut03.jpg" data-mid="237679194" border="0" src="https://freight.cargo.site/w/1000/i/a89177f1be7f241decc5e81588d580b975c66cef29fafc8c39c9920e6ed95826/KakeeDayOut03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99e647d8144a62492b99556c92294b12460d42485a224cb82df1678b5f6e2edf/KakeeDayOut04.jpg" data-mid="237679195" border="0" src="https://freight.cargo.site/w/1000/i/99e647d8144a62492b99556c92294b12460d42485a224cb82df1678b5f6e2edf/KakeeDayOut04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b16d7912fb8575b5cbf58a3031cdf0c1e284196747579f48eaa7089ba70c501b/KakeeDayOut05.jpg" data-mid="237679196" border="0" src="https://freight.cargo.site/w/1000/i/b16d7912fb8575b5cbf58a3031cdf0c1e284196747579f48eaa7089ba70c501b/KakeeDayOut05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32e6e03f69871847b864f9664f46512cecd8b7b011202b1a46c3719794872118/KakeeDayOut06.jpg" data-mid="237679197" border="0" src="https://freight.cargo.site/w/1000/i/32e6e03f69871847b864f9664f46512cecd8b7b011202b1a46c3719794872118/KakeeDayOut06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/957c76ff6d54df5d7c362fd5ec6fa274de16fe3201e74c22337e3d1be8a5afc1/KakeeDayOut07.jpg" data-mid="237679198" border="0" src="https://freight.cargo.site/w/1000/i/957c76ff6d54df5d7c362fd5ec6fa274de16fe3201e74c22337e3d1be8a5afc1/KakeeDayOut07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/677a7d3722a8cb95be55ec3cda7db83e5d1f68227d7d92b0175b8f2aa21181ac/KakeeDayOut08.jpg" data-mid="237679199" border="0" src="https://freight.cargo.site/w/1000/i/677a7d3722a8cb95be55ec3cda7db83e5d1f68227d7d92b0175b8f2aa21181ac/KakeeDayOut08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78a233fc25e44473b3a22a560685f1c2f5d89637b3fdc9189f47476e106446d8/KakeeDayOut09.jpg" data-mid="237679200" border="0" 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data-src="https://freight.cargo.site/t/original/i/dda732fb6756ed3afb69331337006dc91227a984e708ca381e3a49226c0235d4/KakeeDayOut12.jpg" data-mid="237679203" border="0" src="https://freight.cargo.site/w/1000/i/dda732fb6756ed3afb69331337006dc91227a984e708ca381e3a49226c0235d4/KakeeDayOut12.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3780baf047da519c9e9d39d81167a72ccd4c325c0cafc31fbb3086b4330bf36/KakeeDayOut13.jpg" data-mid="237679204" border="0" src="https://freight.cargo.site/w/1000/i/b3780baf047da519c9e9d39d81167a72ccd4c325c0cafc31fbb3086b4330bf36/KakeeDayOut13.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15d0b2a0cca530268172db4c83f84604b7e8ff12619801b34b827357b3cba9fc/KakeeDayOut14.jpg" data-mid="237679205" border="0" 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data-src="https://freight.cargo.site/t/original/i/9b4929091eea4d95f39b7eb0784eb11c0dd95ed342d8b83ec87ddc45daea9405/KakeeDayOut17.jpg" data-mid="237679208" border="0" src="https://freight.cargo.site/w/1000/i/9b4929091eea4d95f39b7eb0784eb11c0dd95ed342d8b83ec87ddc45daea9405/KakeeDayOut17.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4d2f07ffb11b359394c71f9eae90eed1b06b6c2957d1f47078597f6bea5efc1/KakeeDayOut18.jpg" data-mid="237679209" border="0" src="https://freight.cargo.site/w/1000/i/b4d2f07ffb11b359394c71f9eae90eed1b06b6c2957d1f47078597f6bea5efc1/KakeeDayOut18.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe581cd214fdaa8f5d25e57766eb393b963c6a44397e043da60d2854a7b81f11/KakeeDayOut19.jpg" data-mid="237679210" border="0" src="https://freight.cargo.site/w/1000/i/fe581cd214fdaa8f5d25e57766eb393b963c6a44397e043da60d2854a7b81f11/KakeeDayOut19.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da6a77c8593939147e7fa26dab5caf050b0ab5e2e6eb70999ab4ba3749d2fe99/KakeeDayOut20.jpg" data-mid="237679211" border="0" src="https://freight.cargo.site/w/1000/i/da6a77c8593939147e7fa26dab5caf050b0ab5e2e6eb70999ab4ba3749d2fe99/KakeeDayOut20.jpg" /> Special thanks to Disrupt, FLY Entertainment and Plaza Singapura. 2025 – GEMA Awards TV/Streaming Asia - Gold Winner for Best Brand Image Campaign 2025 – MUSE Creative Awards - Gold Winner for Integrated Marketing Campaign Read the press coverage here, here, here,&nbsp;here and here. See More: Streaming, Brand Marketing, Launches, Events &amp; Experiences, Singapore, So Drama! Entertainment, Kakee ︎ BACK https://chrisleow.com/BEHIND-THE-SONG Tue, 24 Jun 2025 01:54:17 +0000 Chris Leow https://chrisleow.com/BEHIND-THE-SONG Behind The SongSo Drama! Entertainment2025 Ever wonder what inspired your favorite song? From first lyric to final mix, Behind The Song (音乐心路) is an original video series on Kakee that goes beyond the tunes that we love – to hear from the artists themselves. Documenting the personal stories, raw emotions and creative processes behind the music, the short-form series offers fans an intimate look into the making of their favourite tracks. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/27f1fe1136f0b2e26008b7b95ea2acf27e672372850c3ad38ea027c4f514724f/Mavis-Hee-for-Kakee-01.jpg" data-mid="234950668" border="0" src="https://freight.cargo.site/w/1000/i/27f1fe1136f0b2e26008b7b95ea2acf27e672372850c3ad38ea027c4f514724f/Mavis-Hee-for-Kakee-01.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/586db46f217366b45dc1867a855cf91604ea0c47cc44da646e03a6ac65fd68fb/Mavis-Hee-for-Kakee-02.jpg" data-mid="234950669" border="0" src="https://freight.cargo.site/w/1000/i/586db46f217366b45dc1867a855cf91604ea0c47cc44da646e03a6ac65fd68fb/Mavis-Hee-for-Kakee-02.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0f4ac4aa378c0b3a7402905548bd4c80aecb594d9ea6d413a44613b7a5dc89b3/Mavis-Hee-for-Kakee-03.jpg" data-mid="234950670" border="0" src="https://freight.cargo.site/w/1000/i/0f4ac4aa378c0b3a7402905548bd4c80aecb594d9ea6d413a44613b7a5dc89b3/Mavis-Hee-for-Kakee-03.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c5e332726a77cb3a48c2c0be7712a509d3a856c4fdea876f12cc720e3c5fd827/Mavis-Hee-for-Kakee-04.jpg" data-mid="234950671" border="0" src="https://freight.cargo.site/w/1000/i/c5e332726a77cb3a48c2c0be7712a509d3a856c4fdea876f12cc720e3c5fd827/Mavis-Hee-for-Kakee-04.jpg" /> Hosted by Kay Kaiying (恺缨) of 88.3JIA, the series premiered with an interview with iconic Singaporean singer-songwriter Mavis Hee (许美静) – featuring a selection of her timeless hits: Moonlight in the City (城里的月光), Regret (遗憾), Shine on Me (星月), Blanket (盖被), and Sunshine After The Rain (阳光总在风雨后). Watch the full episodes on Kakee. Special thanks to Team Mavis and Mediavation. Read the press coverage here. See More: Streaming, Artist Interviews,&nbsp;Singapore, So Drama! Entertainment, Kakee ︎ BACK https://chrisleow.com/SNACK-ON-YOUR-FAVOURITE-MUSIC Thu, 16 Oct 2025 08:50:56 +0000 Chris Leow https://chrisleow.com/SNACK-ON-YOUR-FAVOURITE-MUSIC Snack on Your Favourite MusicSo Drama! Entertainment2025 Fresh New Taste, Same Great Sound! From 31 October, say goodbye to FM radio and welcome a new way to savour good music... POWER 98 and 88.3JIA will stream exclusively on your rewards and entertainment buddy – Kakee! POWER 98 and 88.3JIA – Singapore’s first music brand dedicated to love songs across the eras, and her only multilingual music brand celebrating the hits across Asia – are now complemented by five additional music streams: POWER 98 Jukebox, POWER 98 Top 100, 88.3JIA Cantopop, 88.3JIA K-Pop and 88.3JIA Trending Hits. The integrated marketing campaign – Snack on Your Favourite Music – aims to communicate the timely transition whilst celebrating the myriad flavours of the two definitive music brands. <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/61f98987dff8099b96e66a3c9512171d6762a87015ead3d8bbcc622f1658545b/SnackOnYourFavouriteMusic01.jpg" data-mid="239440499" border="0" src="https://freight.cargo.site/w/1000/i/61f98987dff8099b96e66a3c9512171d6762a87015ead3d8bbcc622f1658545b/SnackOnYourFavouriteMusic01.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/aeb354afd4b867f5087f6c50773439e636a9c0cd5097f46cc43f19dd2b521442/SnackOnYourFavouriteMusic02.jpg" data-mid="239440502" border="0" src="https://freight.cargo.site/w/1000/i/aeb354afd4b867f5087f6c50773439e636a9c0cd5097f46cc43f19dd2b521442/SnackOnYourFavouriteMusic02.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/dcbb786d910659dbe2821164ce5cf157b01c086ee11ae018e52e1c2af25e0116/SnackOnYourFavouriteMusic03.jpg" data-mid="239440505" border="0" src="https://freight.cargo.site/w/1000/i/dcbb786d910659dbe2821164ce5cf157b01c086ee11ae018e52e1c2af25e0116/SnackOnYourFavouriteMusic03.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/8391619b99d818313728d85aa451342de3ba90d8e47194e47e7d5fd864e0b7c5/SnackOnYourFavouriteMusic04.jpg" data-mid="239440507" border="0" src="https://freight.cargo.site/w/1000/i/8391619b99d818313728d85aa451342de3ba90d8e47194e47e7d5fd864e0b7c5/SnackOnYourFavouriteMusic04.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/7339d5bb757119050c856562740455c3d28d8706bc1b01fc1eef3f619ef77b4d/SnackOnYourFavouriteMusic05.jpg" data-mid="239440510" border="0" src="https://freight.cargo.site/w/1000/i/7339d5bb757119050c856562740455c3d28d8706bc1b01fc1eef3f619ef77b4d/SnackOnYourFavouriteMusic05.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/a873ea0fac4feb7f5bec8cf773e8724c58c4d987fabca86f6c5e37ab48eccabd/SnackOnYourFavouriteMusic06.jpg" data-mid="239440512" border="0" src="https://freight.cargo.site/w/1000/i/a873ea0fac4feb7f5bec8cf773e8724c58c4d987fabca86f6c5e37ab48eccabd/SnackOnYourFavouriteMusic06.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/6861a9ebdc9285e12a9ff595eeb3c55ac2624616808ea509c90a3cec34b109f0/SnackOnYourFavouriteMusic07.jpg" data-mid="239440515" border="0" src="https://freight.cargo.site/w/1000/i/6861a9ebdc9285e12a9ff595eeb3c55ac2624616808ea509c90a3cec34b109f0/SnackOnYourFavouriteMusic07.jpg" /> Complementing the bespoke brand spots is a set of themed key art further amplifying the tasteful campaign messaging, realized as specially produced snack bags distributed at various Kakee events leading up to the transition. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4a1561673ba4321bf9d2f9d200f8cb94f75763b9c507c7e8badf803573c3072/FreshNewTasteSameGreatSoundParty01.JPG" data-mid="240329863" border="0" src="https://freight.cargo.site/w/1000/i/b4a1561673ba4321bf9d2f9d200f8cb94f75763b9c507c7e8badf803573c3072/FreshNewTasteSameGreatSoundParty01.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97d61765af1e2486e769c9b190684c2e6aff2feb40b9be5314d3c4925bd4741e/FreshNewTasteSameGreatSoundParty02.jpg" data-mid="240329864" border="0" src="https://freight.cargo.site/w/1000/i/97d61765af1e2486e769c9b190684c2e6aff2feb40b9be5314d3c4925bd4741e/FreshNewTasteSameGreatSoundParty02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8264ef8a40e626f97a20808a8d148500ea906f5d126b1a06bf4e9643c861285e/FreshNewTasteSameGreatSoundParty03.JPG" data-mid="240329865" border="0" src="https://freight.cargo.site/w/1000/i/8264ef8a40e626f97a20808a8d148500ea906f5d126b1a06bf4e9643c861285e/FreshNewTasteSameGreatSoundParty03.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e02cb3648ccefb968045ce264b69776527b9d9ad52a3942326b020bc3e541c1/FreshNewTasteSameGreatSoundParty04.jpg" data-mid="240329866" border="0" src="https://freight.cargo.site/w/1000/i/7e02cb3648ccefb968045ce264b69776527b9d9ad52a3942326b020bc3e541c1/FreshNewTasteSameGreatSoundParty04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/607f2b924da0a726e0378af291a7fbe208cdafbd3ca75f15b9a06c15e85cbbbe/FreshNewTasteSameGreatSoundParty05.JPG" data-mid="240329867" border="0" 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src="https://freight.cargo.site/w/1000/i/538ce57ff7a5e7bd1b338382ffe0ec4141ba68f0c0c4dd4f7cb1942ca6852735/FreshNewTasteSameGreatSoundParty15.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eca941cd8286d309e7abc9988e0789ec354722724a5653a94fe17f3736781840/FreshNewTasteSameGreatSoundParty16.JPG" data-mid="240329878" border="0" src="https://freight.cargo.site/w/1000/i/eca941cd8286d309e7abc9988e0789ec354722724a5653a94fe17f3736781840/FreshNewTasteSameGreatSoundParty16.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/791378572321686aaedcd7280098f59b74986408e66094d77fc1d7a777e2e3da/FreshNewTasteSameGreatSoundParty17.JPG" data-mid="240329879" border="0" src="https://freight.cargo.site/w/1000/i/791378572321686aaedcd7280098f59b74986408e66094d77fc1d7a777e2e3da/FreshNewTasteSameGreatSoundParty17.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/913ed80d2d7da37986250f5c912a7a4c2f0f75de4c859bd93cbbd8e4248a7cfa/FreshNewTasteSameGreatSoundParty18.JPG" data-mid="240329880" border="0" src="https://freight.cargo.site/w/1000/i/913ed80d2d7da37986250f5c912a7a4c2f0f75de4c859bd93cbbd8e4248a7cfa/FreshNewTasteSameGreatSoundParty18.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00c92ecb27fb2ef18b0751cf62ef987e450c21f845ebc8bfb6ecbaa654c85a40/FreshNewTasteSameGreatSoundParty19.JPG" data-mid="240329881" border="0" src="https://freight.cargo.site/w/1000/i/00c92ecb27fb2ef18b0751cf62ef987e450c21f845ebc8bfb6ecbaa654c85a40/FreshNewTasteSameGreatSoundParty19.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c0ab7cbe20e39c6fcf3a35cc85512ffe3dd8cf8956e68fdd724c7ed201ca735/FreshNewTasteSameGreatSoundParty20.JPG" data-mid="240329882" border="0" 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height_o="1080" data-src="https://freight.cargo.site/t/original/i/6df1f4200dd4fb304f9d1d24c3c1860133b709984a7826b21a4b73831973d90b/FreshNewTasteSameGreatSoundParty23.JPG" data-mid="240329885" border="0" src="https://freight.cargo.site/w/1000/i/6df1f4200dd4fb304f9d1d24c3c1860133b709984a7826b21a4b73831973d90b/FreshNewTasteSameGreatSoundParty23.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92cde9cdb492043065cc0a10c676f41aff04bbc94ce6921bfa0ae91a57ea4aea/FreshNewTasteSameGreatSoundParty24.jpeg" data-mid="240329886" border="0" src="https://freight.cargo.site/w/1000/i/92cde9cdb492043065cc0a10c676f41aff04bbc94ce6921bfa0ae91a57ea4aea/FreshNewTasteSameGreatSoundParty24.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d40fc69a3f8e7e553f4906b71138a4dd8b132e2db71a0735879c160eaf54b60/FreshNewTasteSameGreatSoundParty25.JPG" data-mid="240329887" border="0" src="https://freight.cargo.site/w/1000/i/4d40fc69a3f8e7e553f4906b71138a4dd8b132e2db71a0735879c160eaf54b60/FreshNewTasteSameGreatSoundParty25.JPG" /> Of note is the Fresh New Taste, Same Great Sound party held at Hard Rock Café Singapore on 29 October 2025, which was attended by fans and celebrities to usher in a new era of digital music listenership. View the party recap video here: POWER 98 started out as Singapore's first English radio station playing love songs around the clock. Relaunched as a digital-first music brand in 2025, our DJs now bring you the biggest hits and boldest throwbacks - anytime, anywhere! Listen to POWER 98 via the free-to-download Kakee app and on the Kakee website, plus enjoy two additional music streams - POWER 98 Jukebox and POWER 98 Top 100 - with curated playlists that celebrate every era! 88.3 JIA began as Singapore's only bilingual radio station playing both Mandarin and English hits all day. Relaunched as a digital-first music brand in 2025, our DJs now bring you the greatest tracks and latest chart-toppers - anytime, anywhere! Listen to 88.3JIA via the free-to-download Kakee app and on the Kakee website, plus enjoy three additional music streams - 88.3JIA Cantopop, 88.3JIA K-Pop and 88.3JIA Trending Hits - with curated playlists that celebrate the best of Asia! Special thanks to Hard Rock Café. See More: Streaming, Brand Marketing, Events &amp; Experiences, Singapore, So Drama! Entertainment, Kakee ︎ BACK https://chrisleow.com/COUNTDOWN-TO-DISNEY Tue, 06 Apr 2021 04:32:49 +0000 Chris Leow https://chrisleow.com/COUNTDOWN-TO-DISNEY Countdown to Disney+ Disney+ Singapore 2021 Disney+ is the streaming home of the world's top entertainment brands – namely Disney, Pixar, Marvel, Star Wars, National Geographic and ST★R. Teasing the launch of Disney+ in Singapore over six days, this localized countdown campaign is inspired by the streamer’s beloved iconography – spanning magical ice, lightsabers, a celestial hammer et al – as well as the celebrated landmarks of Singapore. Special thanks to Moving Bits, Pixelmotion.tv and Suite Sound. 2022 – Promax Global Excellence Awards - Gold for 360 Campaign: Best Brand Image 2021 – Promax Asia Awards - Gold for Best Integrated Marketing Campaign 2021 – Promax Asia Awards - Silver for Best Brand Image Campaign 2021 – Vega Digital Awards - Canopus (First Place) for Video (Campaign): Video Channels &amp; Networks Read the press coverage here. See More: Streaming, Brand Marketing, Social Media, Launches, TVC, Teasers, Singapore, Disney, Disney+ ︎ BACK https://chrisleow.com/A-NIGHT-OF-DISNEY Tue, 06 Apr 2021 05:24:07 +0000 Chris Leow https://chrisleow.com/A-NIGHT-OF-DISNEY A Night of Disney+ Disney+ Singapore 2021 Celebrate A Night of Disney+! Launching the streaming home of the world's favorite movies and series in Singapore, the 30-minute special – hosted by Bobby Tonelli&nbsp;and Nikki Muller in English, as well as Kenneth Chung and Hazelle Teo in Mandarin – premiered on major terrestrial TV channels, cable TV networks and Facebook in an unprecedented media roadblock event on February 23. Featuring star-studded musical performances by JJ Lin – in the first-ever performance atop the ArtScience Museum – as well as Nathan Hartono, Benjamin Kheng and Annette Lee also in the first-ever filmed performances within the Future World exhibition, the show culminated in a spectacular transformation of Marina Bay in the Grand Finale. Bringing to life the beloved stories of Disney+, the single largest projection mapping show in Singapore to date was intricately illuminated across 5 iconic local landmarks – namely Marina Bay Sands, ArtScience Museum, Merlion Park, The Fullerton Hotel and Gardens by the Bay – in a dazzling display of lights for one very special night. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7864e38c514980423878d04fbd0c3b3cd39491c48ce454105410b7c2d1c50cfd/ANightOfDisneyPlus01.jpg" data-mid="237679601" border="0" src="https://freight.cargo.site/w/1000/i/7864e38c514980423878d04fbd0c3b3cd39491c48ce454105410b7c2d1c50cfd/ANightOfDisneyPlus01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5419bd1525dfe9ff8fee82d760a74897b917eb6d7f4bca19fb1c2a31c552fce0/ANightOfDisneyPlus02.jpg" data-mid="237679602" border="0" src="https://freight.cargo.site/w/1000/i/5419bd1525dfe9ff8fee82d760a74897b917eb6d7f4bca19fb1c2a31c552fce0/ANightOfDisneyPlus02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adbde57c2b48755f3fb2cb2f28595640ff1f704bf82df1d6a430fc1b0f8bbbe3/ANightOfDisneyPlus03.jpg" data-mid="237679603" border="0" src="https://freight.cargo.site/w/1000/i/adbde57c2b48755f3fb2cb2f28595640ff1f704bf82df1d6a430fc1b0f8bbbe3/ANightOfDisneyPlus03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50973210e95fced236e85c2e71312b91b77cfc4cec2bb20d47e3245b5d330f26/ANightOfDisneyPlus04.jpg" data-mid="237679604" border="0" src="https://freight.cargo.site/w/1000/i/50973210e95fced236e85c2e71312b91b77cfc4cec2bb20d47e3245b5d330f26/ANightOfDisneyPlus04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/968031a53a0f43d4d070f7589bbcaeebfbcaaf1e57df6afd7021598b2f75b706/ANightOfDisneyPlus05.jpg" data-mid="237679605" border="0" src="https://freight.cargo.site/w/1000/i/968031a53a0f43d4d070f7589bbcaeebfbcaaf1e57df6afd7021598b2f75b706/ANightOfDisneyPlus05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8015553850c765f13f78543fc4e56a36313f33a58ef24167b35582036ebd9ff6/ANightOfDisneyPlus06.jpg" data-mid="237679606" border="0" src="https://freight.cargo.site/w/1000/i/8015553850c765f13f78543fc4e56a36313f33a58ef24167b35582036ebd9ff6/ANightOfDisneyPlus06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c405d5c35c2f154be24878b509971637877af062bbfcca1e500c0b0deb7df409/ANightOfDisneyPlus07.jpg" data-mid="237679607" border="0" src="https://freight.cargo.site/w/1000/i/c405d5c35c2f154be24878b509971637877af062bbfcca1e500c0b0deb7df409/ANightOfDisneyPlus07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/784f58a8f62168caa054ca8ad06c92d2ec9546c53d9344d799e98eb7abb459b5/ANightOfDisneyPlus08.jpg" data-mid="237679608" border="0" src="https://freight.cargo.site/w/1000/i/784f58a8f62168caa054ca8ad06c92d2ec9546c53d9344d799e98eb7abb459b5/ANightOfDisneyPlus08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12338e9a825557a06a38d7737f0b4134829b6784531d29af731599369711e17e/ANightOfDisneyPlus09.jpg" data-mid="237679609" border="0" src="https://freight.cargo.site/w/1000/i/12338e9a825557a06a38d7737f0b4134829b6784531d29af731599369711e17e/ANightOfDisneyPlus09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6462fe5637ed3f42fd29ecaedc75bc8e8f3a4e01711b73b4cfdc9bf9e117f10a/ANightOfDisneyPlus10.jpg" data-mid="237679610" border="0" src="https://freight.cargo.site/w/1000/i/6462fe5637ed3f42fd29ecaedc75bc8e8f3a4e01711b73b4cfdc9bf9e117f10a/ANightOfDisneyPlus10.jpg" /> Special thanks to Hexogon Solution, Moving Bits, Entree Media and Suite Sound.2022 – Promax Global Excellence Awards - Gold for 360 Campaign: Best Brand Image2022 – Promax Global Excellence Awards - Silver for Key Art: Best Out-Of-Home Ad Campaign2021 – Asian Academy Creative Awards - National Winner (Singapore) for Best Branded Programme or Series2021 – Promax Asia Awards - Gold for Most Outstanding Marketing Initiative2021 – Promax Asia Awards - Gold for Best Integrated Marketing Campaign2021 – Promax Asia Awards - Gold for Best Long Form Promotional Content2021 – MUSE Creative Awards - Platinum Winner for Event: Live Show2021 – Vega Digital Awards - Canopus (First Place) for Video (Single): Events &amp; Live Webcasts Watch the behind-the-scenes video: Read the press coverage here, here, here and here. Full show upon request. See More: Streaming, Brand Marketing, Social Media, Sales &amp; Partnerships, Events &amp; Experiences, Launches, Specials, Singapore, Disney, Disney+ ︎ BACK https://chrisleow.com/PLUS-UP-YOUR-NIGHT Mon, 10 Jul 2023 02:53:55 +0000 Chris Leow https://chrisleow.com/PLUS-UP-YOUR-NIGHT A Night of Disney+: Plus Up Your Night Disney+ Singapore 2021 To celebrate the launch of Disney+ in Singapore, the festivities culminated in a spectacular transformation of Marina Bay in the Grand Finale of the launch special: A Night of Disney+. Bringing to life the beloved stories of Disney+, the single largest projection mapping show in Singapore to date was intricately illuminated across 5 iconic local landmarks – namely Marina Bay Sands, ArtScience Museum, Merlion Park, The Fullerton Hotel and Gardens by the Bay – in a dazzling display of lights to Plus Up Your Night. Watch the official abridged release on Youtube here. Find out more about A Night of Disney+ here. Special thanks to Hexogon Solution, Moving Bits, Entree Media and Suite Sound. 2021 – Promax Asia Awards - Gold for Most Outstanding Marketing Initiative 2021 – Promax Asia Awards - Gold for Best Long Form Promotional Content See More: Streaming, Brand Marketing, Launches, Events &amp; Experiences,&nbsp;OOH, Singapore, Disney, Disney+ ︎ BACK https://chrisleow.com/THE-SHIELD-HAS-LANDED Tue, 06 Apr 2021 06:25:09 +0000 Chris Leow https://chrisleow.com/THE-SHIELD-HAS-LANDED The Shield Has Landed Disney+ Singapore 2021 The Shield Has Landed marks the world premiere of The Falcon and The Winter Soldier on Disney+ – with Captain America’s iconic shield landing, through the power of projection mapping, on the Singapore Flyer. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e05808c28c6fe38d9208dc6c36342a34280e9f39ee4a97e8400285331fe9c279/TheShieldHasLanded01.JPG" data-mid="237679516" border="0" src="https://freight.cargo.site/w/1000/i/e05808c28c6fe38d9208dc6c36342a34280e9f39ee4a97e8400285331fe9c279/TheShieldHasLanded01.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e127f8f638f5dff3a57dc7d3ca72a3abd9ef36bb8601b510a0f0ad4e0c29f3db/TheShieldHasLanded02.JPG" data-mid="237679517" border="0" src="https://freight.cargo.site/w/1000/i/e127f8f638f5dff3a57dc7d3ca72a3abd9ef36bb8601b510a0f0ad4e0c29f3db/TheShieldHasLanded02.JPG" /> Part of a global marketing stunt, the legendary Marvel Studios shield was also cast onto renowned landmarks across the globe including the London Eye (UK), the Melbourne Star (Australia), the Luneur 1953 Flywheel in Rome (Italy), La Grande Roue de Marseille (France), MAAG Hall in Zurich (Switzerland), the Torre Latino in Mexico City (Mexico) and the Planetario in Buenos Aires (Argentina). Special thanks to Hexogon Solution and Moving Bits.2023 – MUSE Creative Awards - Platinum Winner for Outdoor Advertising: Other2022 – Promax Global Excellence Awards - Gold for Key Art: Best Out-Of-Home AdRead the press coverage here, here and here. See More: Streaming, Title Promotions, OOH, Singapore, Disney, Disney+, Marvel ︎ BACK