Come to Life
Disney+ Hotstar Malaysia
2021

For the arrival of Disney+ Hotstar in Malaysia – with "Imagine More" as its key messaging – this launch brand film unveils the streaming service's 4 content pillars: Disney Favourites, Marvel Super Heroes, Disney+ Originals and Malaysian Hits.

Premiering on the streamer's launch day, Disney's beloved iconography Come to Life in distinctively Malaysian settings – with a cameo appearance by top local actor and star of J2: J RetribusiZul Ariffin.

Special thanks to Leo Burnett and Directors Think Tank.

2022 – Campaign Brief: The Work - Film/TV Craft: Cinematography
2022 – Campaign Brief: The Work - Film/TV Craft: Special Effects
2022 – Promax Global Excellence Awards - Silver for 360 Campaign: Best Brand Image
2021 – Promax Asia Awards - Silver for Best Integrated Marketing Campaign

Read the press coverage here.


See More: Streaming, Brand Marketing, Social Media, Launches, TVC, Malaysia, Disney, Disney+

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