Channel Launch
Discovery Kids
2012
Discovery Kids
2012
Launched across Asia on April 2, Discovery Kids is every child’s portal into a world of endless possibilities. The logo takes centre-stage to convey the power of imagination; the ‘K’ is crafted as the curious child in all of us, with the ‘D’ globe representing the cool sidekick with scores of surprises up its sleeve.
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Targeted at kids aged 4 to 12 years, the channel programming is divided into 7 genre-specific zones: Arcade, Camp, Lab, Playground, Portal, Theatre and Treehouse. Packaging-wise, each zone is signposted with a specific color and iconic elements – which allow pre-school viewers to easily identify their favorite content.
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With Discovery Channel as the world leader in ‘real-life entertainment’, Discovery Kids is an educational yet entertaining environment for a younger audience. This philosophy is constantly reinforced within the channel packaging, which promises a transformative experience that is always rewarding. Discovery Kids is 'Smart Fun'!
Special thanks to The DMC Initiative (DMCI) and Suite Sound.
2014 – Kidscreen Awards - Finalist for Best Channel Design
See More: TV, Brand Marketing, Channel Packaging, Launches, Sizzles, Asia-Pacific, Discovery, Discovery Kids
︎ BACK
Targeted at kids aged 4 to 12 years, the channel programming is divided into 7 genre-specific zones: Arcade, Camp, Lab, Playground, Portal, Theatre and Treehouse. Packaging-wise, each zone is signposted with a specific color and iconic elements – which allow pre-school viewers to easily identify their favorite content.
With Discovery Channel as the world leader in ‘real-life entertainment’, Discovery Kids is an educational yet entertaining environment for a younger audience. This philosophy is constantly reinforced within the channel packaging, which promises a transformative experience that is always rewarding. Discovery Kids is 'Smart Fun'!
Special thanks to The DMC Initiative (DMCI) and Suite Sound.
2014 – Kidscreen Awards - Finalist for Best Channel Design
See More: TV, Brand Marketing, Channel Packaging, Launches, Sizzles, Asia-Pacific, Discovery, Discovery Kids
︎ BACK