Endless Imagination
Disney+ Hotstar Thailand
2021
Disney+ Hotstar Thailand
2021
For the launch of Disney+ Hotstar in Thailand – with "Journey of Endless Imagination" (โลดแล่นสู่จินตนาการไม่รู้จบ) as its key messaging – this countdown campaign takes inspiration from the brand iconography of the streaming service's 4 content pillars: Disney Favourites, Marvel Super Heroes, Disney+ Originals and Asian + Thai Stories.
Juxtaposing the magic of Disney's content with idiosyncratic Thai humour, each of the 4 spots engender Endless Imagination to amusing effect – from a Baby Yoda-obsessed tuk-tuk driver to a streetside super heroic battle, find out what happens when streaming meets shape-shifting and sweltering Bangkok goes "Into the Unknown"...
Special thanks to Youngster and Phenomena.
2023 – Vega Digital Awards - Platinum Winner for Video (Campaign): Entertainment
2023 – MUSE Creative Awards - Platinum Winner for Video: TV Ad Campaign
2021 – Promax Asia Awards - Gold for Best Brand Image Campaign
See More: Streaming, Brand Marketing, Social Media, Launches, TVC, Teasers, Thailand, Disney, Disney+
︎ BACK
Juxtaposing the magic of Disney's content with idiosyncratic Thai humour, each of the 4 spots engender Endless Imagination to amusing effect – from a Baby Yoda-obsessed tuk-tuk driver to a streetside super heroic battle, find out what happens when streaming meets shape-shifting and sweltering Bangkok goes "Into the Unknown"...
Special thanks to Youngster and Phenomena.
2023 – Vega Digital Awards - Platinum Winner for Video (Campaign): Entertainment
2023 – MUSE Creative Awards - Platinum Winner for Video: TV Ad Campaign
2021 – Promax Asia Awards - Gold for Best Brand Image Campaign
See More: Streaming, Brand Marketing, Social Media, Launches, TVC, Teasers, Thailand, Disney, Disney+
︎ BACK