Home of the K~WAVE
Disney+ Asia-Pacific
2022
Disney+ Asia-Pacific
2022
Disney+ is Home of the K~WAVE, where you can stream all of your Korean favorites and more.
As part of the streamer's content strategy to debut its slate of hotly-anticipated original Korean titles in 2022/2023, the marketing brief was to brand-associate top Korean entertainment with Disney+, distinguishing and defining the service against its competitors.
Crafting a vibrant visual universe where Korean iconography lives, the design/music palettes were honed to appeal to and entice K-fans – in an integrated marketing campaign spanning digital, social, TV and OOH.
The success of Phase 1 in subscriber growth/retention metrics led to the roll-out of Phase 2 within 3 months, further building out the K~WAVE universe to positive fan engagement.
Special thanks to Carbon and Moving Bits.
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See More: Streaming, Brand Marketing, Social Media, Promos, Korea, Asia-Pacific, Disney, Disney+
︎ BACK
As part of the streamer's content strategy to debut its slate of hotly-anticipated original Korean titles in 2022/2023, the marketing brief was to brand-associate top Korean entertainment with Disney+, distinguishing and defining the service against its competitors.
Crafting a vibrant visual universe where Korean iconography lives, the design/music palettes were honed to appeal to and entice K-fans – in an integrated marketing campaign spanning digital, social, TV and OOH.
The success of Phase 1 in subscriber growth/retention metrics led to the roll-out of Phase 2 within 3 months, further building out the K~WAVE universe to positive fan engagement.
Special thanks to Carbon and Moving Bits.
See More: Streaming, Brand Marketing, Social Media, Promos, Korea, Asia-Pacific, Disney, Disney+
︎ BACK