Horror is the ST★R
Disney+ Singapore
2021
Disney+ Singapore
2021
Where Horror is the ST★R! To promote the general entertainment offerings on ST★R on Disney+ in Singapore during the annual Hungry Ghost Festival – with a nod to Covid-19 prevention regulations – this humorous faux-documentary campaign stars a spooky Singaporean cast of creatures – Zombie, Pontianak and Vampire – as they stream (and scream) away with The Walking Dead, What We Do In the Shadows,
American Horror Stories
and other thrilling titles.
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To complement the campaign, three Singaporean artists – Adeline Tan, Chris Chai, and Ng Yin Shian – were commissioned to illustrate their local perspectives on respectively The Walking Dead, What We Do In The Shadows and American Horror Stories, with the resulting artworks featured across social media.
Read the press coverage here and here.
Special thanks to Moving Bits.
2021 – Promax Asia Awards - Silver for Best Themed Campaign
2021 – Vega Digital Awards - Canopus (First Place) for Video (Campaign): Video Channels & Networks
See More: Streaming, Title Promotions, Social Media, TVC, Singapore, Disney, Disney+, Star
︎ BACK
To complement the campaign, three Singaporean artists – Adeline Tan, Chris Chai, and Ng Yin Shian – were commissioned to illustrate their local perspectives on respectively The Walking Dead, What We Do In The Shadows and American Horror Stories, with the resulting artworks featured across social media.
Read the press coverage here and here.
Special thanks to Moving Bits.
2021 – Promax Asia Awards - Silver for Best Themed Campaign
2021 – Vega Digital Awards - Canopus (First Place) for Video (Campaign): Video Channels & Networks
See More: Streaming, Title Promotions, Social Media, TVC, Singapore, Disney, Disney+, Star
︎ BACK