Kakee Brand & Design
So Drama! Entertainment
2025
So Drama! Entertainment
2025
Brought to you by So Drama! Entertainment, Kakee is a proudly made-in-Singapore entertainment app with a difference: our fans are rewarded for enjoying our content. The more you listen, watch and play, the more you stand to win!
• Listen to your favourite DJs and 24/7 music streams from POWER 98 and 88.3JIA
• Watch original video series spanning local culture, current affairs and hot topics
• Play thrilling mobile games that keep your fingers moving and your brain juicing
All of which allows you to earn Koins and redeem for:
• Lobangs (Singlish for “good deals”) i.e. win exciting prizes – plus events and contests to share with friends
A homophone of the word “kaki” – meaning “close friend” in Singlish, with “kaki lang” meaning “one of us” in Hokkien – Kakee embodies the perfect companion in an entertainment and rewards app. Friendly, welcoming and joyful, we wish to share happiness with our fans as “Your Rewards & Entertainment Buddy”.
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Celebrating the platform's four key lifestyle features are corresponding sets of iconography – that play well alone or in combination to create a dynamic and vibrant brand environment. In addition, foreground and background accents augment the lifestyle features – with colourful and quirky adornments that embody the fun which awaits with Kakee.
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Created as a physical manifestation of the brand is the Kakee mascot. Affable, humorous and generous, it has no other features apart from arms and legs... but that doesn’t stop it from moving to its own beat! It appears prominently in marketing assets to embody the Kakee brand and all its positive attributes.
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In addition, bespoke show packaging was created for each of the Kakee Originals: local short-form video series spanning See You There (domestic travel), Then & Now (history vs. modernity), The Situation Report (current affairs), Mindful Minutes (mental wellness), Weekend Watch (recreation), Behind The Song (music), Fall In (military) and The Office Survival Guide (microdramedy).
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Download Kakee here to enjoy today!
Special thanks to Carbon, Elen Winata, FLY Entertainment, Mascot Enterprise Singapore and Suite Sound.
2025 – MUSE Creative Awards - Gold Winner for Mobile App: Entertainment
2025 – MUSE Creative Awards - Gold Winner for Marketing & Promotional: Character Design
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos
Read the press coverage here and here.
See More: Streaming, Brand Marketing, Launches, Singapore, So Drama! Entertainment, Kakee
︎ BACK
• Listen to your favourite DJs and 24/7 music streams from POWER 98 and 88.3JIA
• Watch original video series spanning local culture, current affairs and hot topics
• Play thrilling mobile games that keep your fingers moving and your brain juicing
All of which allows you to earn Koins and redeem for:
• Lobangs (Singlish for “good deals”) i.e. win exciting prizes – plus events and contests to share with friends
A homophone of the word “kaki” – meaning “close friend” in Singlish, with “kaki lang” meaning “one of us” in Hokkien – Kakee embodies the perfect companion in an entertainment and rewards app. Friendly, welcoming and joyful, we wish to share happiness with our fans as “Your Rewards & Entertainment Buddy”.
Celebrating the platform's four key lifestyle features are corresponding sets of iconography – that play well alone or in combination to create a dynamic and vibrant brand environment. In addition, foreground and background accents augment the lifestyle features – with colourful and quirky adornments that embody the fun which awaits with Kakee.
Created as a physical manifestation of the brand is the Kakee mascot. Affable, humorous and generous, it has no other features apart from arms and legs... but that doesn’t stop it from moving to its own beat! It appears prominently in marketing assets to embody the Kakee brand and all its positive attributes.
In addition, bespoke show packaging was created for each of the Kakee Originals: local short-form video series spanning See You There (domestic travel), Then & Now (history vs. modernity), The Situation Report (current affairs), Mindful Minutes (mental wellness), Weekend Watch (recreation), Behind The Song (music), Fall In (military) and The Office Survival Guide (microdramedy).
Download Kakee here to enjoy today!
Special thanks to Carbon, Elen Winata, FLY Entertainment, Mascot Enterprise Singapore and Suite Sound.
2025 – MUSE Creative Awards - Gold Winner for Mobile App: Entertainment
2025 – MUSE Creative Awards - Gold Winner for Marketing & Promotional: Character Design
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos
Read the press coverage here and here.
See More: Streaming, Brand Marketing, Launches, Singapore, So Drama! Entertainment, Kakee
︎ BACK