Kakee Day Out!
So Drama! Entertainment
2025
So Drama! Entertainment
2025
A celebration of So Drama! Entertainment's new rewards and entertainment app, Kakee Day Out! is an opportunity for fans to experience Kakee beyond their mobile screens – and discover more about the proudly made-in-Singapore platform where the more you listen, watch and play, the more you stand to win!
Staged at Plaza Singapura – one of Singapore's top malls located along Orchard Road – the fan outreach event is imagined as a playful physical manifestation of Kakee, with bespoke experiential zones bringing to life its four lifestyle features.
• Listen: Anchored by a pair of giant headphones, the Kakee Konvoy mobile stage features live sets from the POWER 98 and 88.3JIA DJs as well as musical performances and dance flash mobs by the Music & Drama Company.
• Watch: A bespoke mirrored room provides an immersive kaleidoscopic experience starring Kakee Originals – exclusive short-form video series premiering on Kakee, spanning travel, lifestyle and entertainment content.
• Play: Beyond Melody Match – the app's addictively rhythmic mobile game – the Kakee Cyklone blower booth and the Kakee Klaw machine challenge fans on their speed and agility to earn Koins i.e. special Kakee currency.
• Lobangs: After completing each zone's activities and receiving colourful hand stamps, the Lobangs Loot Truck is where fans can redeem Koins for prizes including tote bags, ice-cream and free hugs from the Kakee mascot.
With 4 days of games, giveaways and good vibes, Kakee Day Out! took place from 26 to 29 June 2025, 11am to 10pm – with a special media and guest launch preview on 25 June 2025, attended by local celebrities, personalities and influencers.
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Special thanks to Disrupt, FLY Entertainment and Plaza Singapura.
2025 – MUSE Creative Awards - Gold Winner for Integrated Marketing Campaign
Read the press coverage here, here, here, here and here.
See More: Streaming, Brand Marketing, Launches, Events & Experiences, Singapore, So Drama! Entertainment, Kakee
︎ BACK
Staged at Plaza Singapura – one of Singapore's top malls located along Orchard Road – the fan outreach event is imagined as a playful physical manifestation of Kakee, with bespoke experiential zones bringing to life its four lifestyle features.
• Listen: Anchored by a pair of giant headphones, the Kakee Konvoy mobile stage features live sets from the POWER 98 and 88.3JIA DJs as well as musical performances and dance flash mobs by the Music & Drama Company.
• Watch: A bespoke mirrored room provides an immersive kaleidoscopic experience starring Kakee Originals – exclusive short-form video series premiering on Kakee, spanning travel, lifestyle and entertainment content.
• Play: Beyond Melody Match – the app's addictively rhythmic mobile game – the Kakee Cyklone blower booth and the Kakee Klaw machine challenge fans on their speed and agility to earn Koins i.e. special Kakee currency.
• Lobangs: After completing each zone's activities and receiving colourful hand stamps, the Lobangs Loot Truck is where fans can redeem Koins for prizes including tote bags, ice-cream and free hugs from the Kakee mascot.
With 4 days of games, giveaways and good vibes, Kakee Day Out! took place from 26 to 29 June 2025, 11am to 10pm – with a special media and guest launch preview on 25 June 2025, attended by local celebrities, personalities and influencers.
Special thanks to Disrupt, FLY Entertainment and Plaza Singapura.
2025 – MUSE Creative Awards - Gold Winner for Integrated Marketing Campaign
Read the press coverage here, here, here, here and here.
See More: Streaming, Brand Marketing, Launches, Events & Experiences, Singapore, So Drama! Entertainment, Kakee
︎ BACK