Mother is Here
Disney+ Hotstar Thailand
2021
Disney+ Hotstar Thailand
2021
"Mae Ma Laew” (แม่มาแล้ว) – translated as Mother Is Here – is a phrase that embodies what it means to be powerfully female in Thailand.
To promote the Disney+ Hotstar slate of strong women-led titles like Cruella and Black Widow, a 2-part campaign was crafted to subvert the familiar "lakorn" (Thai soap opera) formula – to change the narrative, celebrate female empowerment and drive subscriber consideration and conversation.
Special thanks to Youngster.
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See More: Streaming, Title Promotions, Social Media, TVC, Thailand, Disney, Disney+
︎ BACK
To promote the Disney+ Hotstar slate of strong women-led titles like Cruella and Black Widow, a 2-part campaign was crafted to subvert the familiar "lakorn" (Thai soap opera) formula – to change the narrative, celebrate female empowerment and drive subscriber consideration and conversation.
Special thanks to Youngster.
See More: Streaming, Title Promotions, Social Media, TVC, Thailand, Disney, Disney+
︎ BACK