Snack on Your Favourite Music
So Drama! Entertainment
2025

Fresh New Taste, Same Great Sound! From 31 October, say goodbye to FM radio and welcome a new way to savour good music... POWER 98 and 88.3JIA will stream exclusively on your rewards and entertainment buddy – Kakee!

POWER 98 and 88.3JIA – Singapore’s first music brand dedicated to love songs across the eras, and her only multilingual music brand celebrating the hits across Asia – are now complemented by five additional music streams: POWER 98 Jukebox, POWER 98 Top 100, 88.3JIA Cantopop, 88.3JIA K-Pop and 88.3JIA Trending Hits.

The integrated marketing campaign – Snack on Your Favourite Music – aims to communicate the timely transition whilst celebrating the myriad flavours of the two definitive music brands. 


POWER 98 started out as Singapore's first English radio station playing love songs around the clock. Relaunched as a digital-first music brand in 2025, our DJs now bring you the biggest hits and boldest throwbacks - anytime, anywhere! Listen to POWER 98 via the free-to-download Kakee app and on the Kakee website, plus enjoy two additional music streams - POWER 98 Jukebox and POWER 98 Top 100 - with curated playlists that celebrate every era!

88.3 JIA began as Singapore's only bilingual radio station playing both Mandarin and English hits all day. Relaunched as a digital-first music brand in 2025, our DJs now bring you the greatest tracks and latest chart-toppers - anytime, anywhere! Listen to 88.3JIA via the free-to-download Kakee app and on the Kakee website, plus enjoy three additional music streams - 88.3JIA Cantopop, 88.3JIA K-Pop and 88.3JIA Trending Hits - with curated playlists that celebrate the best of Asia!

Special thanks to Hard Rock Café.


See More: Streaming, Brand Marketing, Events & Experiences, Singapore, So Drama! Entertainment, Kakee

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