The Drama of Life
So Drama! Entertainment
2025
So Drama! Entertainment
2025
So Drama! Entertainment (SDE) presents The Drama of Life: an evocative introduction to one of Singapore's leading media and entertainment companies – through its award-winning works, multidisciplinary capabilities, and dedication to storytelling.
A showcase of SDE's commitment to creativity, its array of past projects serve as a novel backdrop and counterpoint to abstract dance choreography – concluding with a virtual preview of SDE's new home in central Singapore, slated to be operational in 2027.
The brand film also debuts SDE's new logo – evolving the mother brand to the organization’s exciting bouquet of brands spanning Kakee, POWER 98, 88.3JIA, Music & Drama Company, and PIONEER.
Further amplifying the new brand direction is SDE's revamped website, designed to introduce clients and partners to its dynamic range of media platforms, entertainment products, and creative talents.
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2025 – MUSE Creative Awards - Gold Winner for Video: Corporate
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos
2025 – WebAwards - Winner of Best Entertainment Website
Watch the behind-the-scenes teaser video:
Read the press coverage here, here and here.
See More: Brand Marketing, Singapore, So Drama! Entertainment
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A showcase of SDE's commitment to creativity, its array of past projects serve as a novel backdrop and counterpoint to abstract dance choreography – concluding with a virtual preview of SDE's new home in central Singapore, slated to be operational in 2027.

The brand film also debuts SDE's new logo – evolving the mother brand to the organization’s exciting bouquet of brands spanning Kakee, POWER 98, 88.3JIA, Music & Drama Company, and PIONEER.

Further amplifying the new brand direction is SDE's revamped website, designed to introduce clients and partners to its dynamic range of media platforms, entertainment products, and creative talents.

2025 – MUSE Creative Awards - Gold Winner for Video: Corporate
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos
2025 – WebAwards - Winner of Best Entertainment Website






Watch the behind-the-scenes teaser video:
Read the press coverage here, here and here.
See More: Brand Marketing, Singapore, So Drama! Entertainment
︎ BACK