The Drama of Life
So Drama! Entertainment
2025

So Drama! Entertainment (SDE) presents The Drama of Life: a cinematic invitation to join one of Singapore's leading media and entertainment companies on a journey through its award-winning works, its multidisciplinary capabilities, and to its exciting future home.

A showcase of SDE's commitment to creativity, its past works serve as a novel backdrop and counterpoint to abstract dance choreography – with a virtual preview of SDE's new home in central Singapore, slated to be operational in 2027, concluding the evocative brand film.


The brand film also debuts SDE's new logo – evolving the mother brand to the organization’s exciting bouquet of brands spanning Kakee, POWER 98, 88.3JIA, Music & Drama Company and PIONEER.


2025 – MUSE Creative Awards - Gold Winner for Video: Corporate
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos


Watch the behind-the-scenes teaser video:



Read the press coverage here, here and here.


See More: Brand Marketing, TVC, Singapore, So Drama! Entertainment

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