The Drama of Life
So Drama! Entertainment
2025
So Drama! Entertainment
2025
So Drama! Entertainment (SDE) presents The Drama of Life: a cinematic invitation to join one of Singapore's leading media and entertainment companies on a journey through its award-winning works, its multidisciplinary capabilities, and to its exciting future home.
A showcase of SDE's commitment to creativity, its past works serve as a novel backdrop and counterpoint to abstract dance choreography – with a virtual preview of SDE's new home in central Singapore, slated to be operational in 2027, concluding the evocative brand film.
The brand film also debuts SDE's new logo – evolving the mother brand to the organization’s exciting bouquet of brands spanning Kakee, POWER 98, 88.3JIA, Music & Drama Company and PIONEER.
2025 – MUSE Creative Awards - Gold Winner for Video: Corporate
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos
Watch the behind-the-scenes teaser video:
Read the press coverage here, here and here.
See More: Brand Marketing, TVC, Singapore, So Drama! Entertainment
︎ BACK
A showcase of SDE's commitment to creativity, its past works serve as a novel backdrop and counterpoint to abstract dance choreography – with a virtual preview of SDE's new home in central Singapore, slated to be operational in 2027, concluding the evocative brand film.

The brand film also debuts SDE's new logo – evolving the mother brand to the organization’s exciting bouquet of brands spanning Kakee, POWER 98, 88.3JIA, Music & Drama Company and PIONEER.

2025 – MUSE Creative Awards - Gold Winner for Video: Corporate
2025 – MUSE Creative Awards - Silver Winner for Corporate Identity: Logos






Watch the behind-the-scenes teaser video:
Read the press coverage here, here and here.
See More: Brand Marketing, TVC, Singapore, So Drama! Entertainment
︎ BACK