The Human Element
Discovery Science
2011
Discovery Science
2011
The Human Element communicates the brand content of Discovery Science: a television channel dedicated to making science programming relevant and entertaining. Placing the human being centre stage, and inspired by Plato’s four classical elements, this image spot visualises the human endeavour in the field of scientific discovery
With a treatment that visually merges mythology, philosophy and technology, a human figure is shown in the midst of the complex thinking/dreaming process that may arise when exploring the mental world of science. Stylized scientific elements literally burst forth from the protagonist in a seamless series of surreal epiphanies.
Special thanks to Akitipe Studios, Motion Foundry, Infinite Studios and Suite Sound.
2012 – Red Dot Design Award - Winner of Communication Design
2012 – Spark Design Awards - Winner of Communication Design
2012 – Taipei International Digital Content Awards (TIDCA) - Honorable Mention for Digital Animation
2012 – The One Show - Merit Award for Branded Entertainment: Promos/Television Promo
2011 – ACM SIGGRAPH Computer Animation Festival - 1 of 60 films selected for special presentation, from over 1,000 global submissions ☰
2011 – InCG Solution Guide Issue #7 - Work spotlighted as the cover story, with an in-depth feature of the creative process ☰
2011 – Stash Magazine Issue #78 - Work featured as one of "30 new must-see motion projects" ☰
2011 – PromaxBDA Asia Awards - Gold for Best Script
2011 – PromaxBDA Asia Awards - Gold for Best Sound Design
2011 – PromaxBDA ANZ Awards - Gold for Best Copywriting
2011 – PromaxBDA ANZ Awards - Gold for Best CG Animation
2011 – PromaxBDA ANZ Awards - Silver for Most Outstanding Design in Promotion
2011 – PromaxBDA World Awards - Gold for Craft: Copywriting
2011 – PromaxBDA World Awards - Gold for Craft: Design
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See More: TV, Brand Marketing, Promos, Asia-Pacific, Discovery, Discovery Science
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With a treatment that visually merges mythology, philosophy and technology, a human figure is shown in the midst of the complex thinking/dreaming process that may arise when exploring the mental world of science. Stylized scientific elements literally burst forth from the protagonist in a seamless series of surreal epiphanies.
Special thanks to Akitipe Studios, Motion Foundry, Infinite Studios and Suite Sound.
2012 – Red Dot Design Award - Winner of Communication Design
2012 – Spark Design Awards - Winner of Communication Design
2012 – Taipei International Digital Content Awards (TIDCA) - Honorable Mention for Digital Animation
2012 – The One Show - Merit Award for Branded Entertainment: Promos/Television Promo
2011 – ACM SIGGRAPH Computer Animation Festival - 1 of 60 films selected for special presentation, from over 1,000 global submissions ☰
2011 – InCG Solution Guide Issue #7 - Work spotlighted as the cover story, with an in-depth feature of the creative process ☰
2011 – Stash Magazine Issue #78 - Work featured as one of "30 new must-see motion projects" ☰
2011 – PromaxBDA Asia Awards - Gold for Best Script
2011 – PromaxBDA Asia Awards - Gold for Best Sound Design
2011 – PromaxBDA ANZ Awards - Gold for Best Copywriting
2011 – PromaxBDA ANZ Awards - Gold for Best CG Animation
2011 – PromaxBDA ANZ Awards - Silver for Most Outstanding Design in Promotion
2011 – PromaxBDA World Awards - Gold for Craft: Copywriting
2011 – PromaxBDA World Awards - Gold for Craft: Design
See More: TV, Brand Marketing, Promos, Asia-Pacific, Discovery, Discovery Science
︎ BACK