The Shield Has Landed
Disney+ Singapore
2021
Disney+ Singapore
2021
The Shield Has Landed marks the world premiere of The Falcon and The Winter Soldier on Disney+ – with Captain America’s iconic shield landing, through the power of projection mapping, on the Singapore Flyer.
Part of a global marketing stunt, the legendary Marvel Studios shield was also cast onto renowned landmarks across the globe including the London Eye (UK), the Melbourne Star (Australia), the Luneur 1953 Flywheel in Rome (Italy), La Grande Roue de Marseille (France), MAAG Hall in Zurich (Switzerland), the Torre Latino in Mexico City (Mexico) and the Planetario in Buenos Aires (Argentina).
Special thanks to Hexogon Solution and Moving Bits.
2023 – MUSE Creative Awards - Platinum Winner for Outdoor Advertising: Other
2022 – Promax Global Excellence Awards - Gold for Key Art: Best Out-Of-Home Ad
Read the press coverage here, here and here.
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See More: Streaming, Title Promotions, OOH, Singapore, Disney, Disney+, Marvel
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Part of a global marketing stunt, the legendary Marvel Studios shield was also cast onto renowned landmarks across the globe including the London Eye (UK), the Melbourne Star (Australia), the Luneur 1953 Flywheel in Rome (Italy), La Grande Roue de Marseille (France), MAAG Hall in Zurich (Switzerland), the Torre Latino in Mexico City (Mexico) and the Planetario in Buenos Aires (Argentina).
Special thanks to Hexogon Solution and Moving Bits.
2023 – MUSE Creative Awards - Platinum Winner for Outdoor Advertising: Other
2022 – Promax Global Excellence Awards - Gold for Key Art: Best Out-Of-Home Ad
Read the press coverage here, here and here.
See More: Streaming, Title Promotions, OOH, Singapore, Disney, Disney+, Marvel
︎ BACK