The Vision
Universal Beijing Resort
2019
Universal Beijing Resort
2019
The Vision (愿景) introduces the imminent launch of Universal Beijing Resort (北京环球度假区) – the world’s largest Universal Studios theme park opening in 2021.
The Resort's inaugural marketing film, it reveals 7 highly-anticipated themed attractions for the very first time – spanning Kung Fu Panda Land of Awesomeness (功夫熊猫盖世之地), Transformers Metrobase (变形金刚基地), Minion Land (小黄人乐园), The Wizarding World of Harry Potter (哈利·波特的魔法世界), Jurassic World Isla Nublar (侏罗纪世界努布拉岛), Hollywood (好莱坞) and WaterWorld (未来水世界).
Led by award-winning Chinese actor Turbo Liu (刘昊然), a thrilling escapade takes the viewer through the star experiences – with guest appearances by Hollywood film director Steven Spielberg (史蒂文·斯皮尔伯格), Chinese film director Zhang Yimou (张艺谋) and international film star Li Bingbing (李冰冰), as they interact with iconic characters from the various films and properties.
Released on October 12, the short film garnered over 11 million video views in its first 24 hours of release – via the Resort’s official social media platforms alone – swiftly becoming a top trending topic on Weibo (微博).
Watch the official release on Weibo here.
Read the press release here.
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See More: Theme Park, Brand Marketing, Social Media, Launches, TVC, China, NBCUniversal, Universal Studios
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The Resort's inaugural marketing film, it reveals 7 highly-anticipated themed attractions for the very first time – spanning Kung Fu Panda Land of Awesomeness (功夫熊猫盖世之地), Transformers Metrobase (变形金刚基地), Minion Land (小黄人乐园), The Wizarding World of Harry Potter (哈利·波特的魔法世界), Jurassic World Isla Nublar (侏罗纪世界努布拉岛), Hollywood (好莱坞) and WaterWorld (未来水世界).
Led by award-winning Chinese actor Turbo Liu (刘昊然), a thrilling escapade takes the viewer through the star experiences – with guest appearances by Hollywood film director Steven Spielberg (史蒂文·斯皮尔伯格), Chinese film director Zhang Yimou (张艺谋) and international film star Li Bingbing (李冰冰), as they interact with iconic characters from the various films and properties.
Released on October 12, the short film garnered over 11 million video views in its first 24 hours of release – via the Resort’s official social media platforms alone – swiftly becoming a top trending topic on Weibo (微博).
Watch the official release on Weibo here.
Read the press release here.
See More: Theme Park, Brand Marketing, Social Media, Launches, TVC, China, NBCUniversal, Universal Studios
︎ BACK