Time to Launch
Discovery Kids
2014
Discovery Kids
2014
To launch Discovery Kids, the image spot stars children across Australia literally planning to send the new brand into orbit.
Filmed over 7 days, the local cast and crew – including Robert Irwin, the then 11-year-old son of the original Crocodile Hunter, Steve Irwin – explored the indigenous cave paintings of Namadgi National Park, mingled with koalas and kangaroos at the Australia Zoo, frolicked in the waves of Caloundra Beach, programmed robots at Questacon and staged a play in the iconic Sydney Opera House.
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All of these emblematic locations were carefully curated to each embody one of Discovery Kids’ key programming pillars.
Discovery Kids officially launched down under on November 3.
Special thanks to TILT Creative.
See More: TV, Brand Marketing, Launches, Promos, Australia, Asia-Pacific, Discovery, Discovery Kids
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Filmed over 7 days, the local cast and crew – including Robert Irwin, the then 11-year-old son of the original Crocodile Hunter, Steve Irwin – explored the indigenous cave paintings of Namadgi National Park, mingled with koalas and kangaroos at the Australia Zoo, frolicked in the waves of Caloundra Beach, programmed robots at Questacon and staged a play in the iconic Sydney Opera House.
All of these emblematic locations were carefully curated to each embody one of Discovery Kids’ key programming pillars.
Discovery Kids officially launched down under on November 3.
Special thanks to TILT Creative.
See More: TV, Brand Marketing, Launches, Promos, Australia, Asia-Pacific, Discovery, Discovery Kids
︎ BACK