Unboxing
E! Zone
2019

E! Unboxing (E!常反应) is a talk-show format created for E! Zone on Youku (优酷). With a round-table of top Chinese KOLs (Key Opinion Leaders) such as Dollar Wong, Lucky Wang and Sun Wei, the hot topics faced by Chinese youth are candidly discussed with insightul humor and wit.

Each of the 6 episodes touches on different subjects, each inspired by a specific E! series e.g. Keeping Up With The Kardashians sparks a conversation about life under public scrutiny, Mariah's World about the pressures and pitfalls of fame, Life of Kylie about young entrepreneurs etc.

This casual and humorous talk-show format was crafted to promote E! programming to Chinese audiences while creating local relevancy and touch-points.

Special thanks to Turn East Media.

Full series upon request.


See More: Streaming, Digital Publishing, Digital Series, China, NBCUniversal, E!, E! Zone

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